Brief the studio — from $450

Studio hours Mon–Thu 8am–6pm · Fri to 2pm · (213) 564-1506

About the studio · Spring, TX

Prospects who arrive already knowing what you sell.

Bellerophon Reels is a small production studio on Pinto Point Place that makes exactly one kind of thing: 60–120 second films that explain B2B software before anyone has to book a call. This page is about how we think — and why the films always come out shorter than you expected.

The studio's editing desk at dusk, a timeline of magenta clips glowing on the monitor beside a pencil-marked script
Cut in Spring, TX B2B SaaS only
The cutting desk, late on a Thursday — the 9:16 export still rendering, the script still taped to the lamp.
Makes
60–120 second demos & explainers
For
B2B software teams, and nobody else
Billed
Once per film, $450–$1,400
Open
Mon–Thu 8am–6pm · Fri to 2pm
TC 00:00:20

bel·LAIR·uh·fonnounthe one holding the reins

On the name

A rider, a winged horse, and the bridle that made it listen

Pegasus was never short of power. What he lacked was a direction.

In the old telling, Bellerophon didn’t outrun the winged horse or wrestle it to the ground. He was handed a golden bridle, slipped it on, and turned something extraordinary but unmanageable into something that would carry him where he meant to go.

Most software we meet is in the same condition. Forty features, a roadmap with ambitions, a team that can demo it brilliantly for forty-five minutes — and no reins. Our job is the bridle: a script that decides which way the product flies, and an edit that refuses to let it wander toward the settings page.

It is a slightly grand name for a studio that spends most of its day nudging cursors by four pixels. We kept it because it reminds us what the work is actually for.

How we think

Our convictions, logged as an edit decision list

Every finished edit ends in an EDL — the plain ledger of what was kept, where it sits on the timeline, and why it survived. It seemed only honest to publish our working beliefs the same way.

Locked · v1
Six studio principles, each logged with an event number, timecode range, decision and note
EventTransition · In → OutDecisionWhy it stays
001 Cut00:00:00 → 00:00:06 Problem before logo Your logo gets the last ten seconds. The first six belong to the thing your buyer is tired of — stated plainly, in on-screen type.
002 Dissolve00:00:06 → 00:00:20 Friction, never mockery We show the old way with respect. The person watching is very likely still living in that spreadsheet, and nobody buys from a film that laughs at them.
003 Cut00:00:20 → 00:01:05 Real speed, then 2× A workflow earns trust when it’s seen working at its own pace first. Only then do we speed it up — never before.
004 HoldPre-production Words before pictures The script is approved in writing before a single frame moves. A rewrite costs a sentence on Tuesday and a day of animation on Friday.
005 SuperFull runtime Captions are the cut Feeds autoplay on mute. A film without captions is a film with half its script quietly missing, so they ship in every tier.
006 Freeze00:01:20 → 00:01:30 One ask, held long One action and one URL, left on screen long enough for a real person to type it. Two asks is a film that asks for nothing.

The studio floor

Four stations and a very short hallway

We are small on purpose. Script, capture, motion and notes all happen within earshot of one another, so the line written on Tuesday is still the line being animated on Friday — nothing gets paraphrased between departments, because there aren’t any.

A storyboard wall of white-pencil frames on black card, pinned with magenta tape, one frame circled in orange beside a marked-up script
Every Explainer starts here: twelve to eighteen frames on black card, argued over before a single one is animated.
Words first

The script desk

Two-column scripts in a shared doc — narration on the left, picture on the right. Every line is read aloud against a stopwatch before it reaches you, which is how a ninety-second film stays ninety seconds.

4K · staging only

The capture rig

Screen capture at 4K from your staging account, with every cursor move choreographed before we press record. We ask for a sandbox login with believable data — never production credentials, never a real customer’s screen.

Vector, not video

The motion bench

Key screens are rebuilt as vector layers, so a 2× zoom stays razor-sharp and next quarter’s redesign becomes a recut rather than a reshoot. Callouts are timed to the voice track, frame by frame.

Timecoded notes

The review room

A review link where you click the frame and type. Your notes land pinned to the exact moment on the timeline, not buried in a reply-all thread — two full rounds, built into the price.

Brief the studio

Tell us what it does. We’ll tell you how long it should run.

One sentence is enough to start. We reply during studio hours with a runtime plan and a fixed price — $450, $865 or $1,400 — rather than an invitation to a discovery call.

Three briefs we pass on

  • The ten-minute webinar, polished whole

    We’ll gladly recut it into sixty seconds. Grading all ten minutes isn’t the job we’re good at.

  • Consumer & impulse-buy ads

    Our instincts are tuned to procurement committees and second meetings, not checkout buttons.

  • Live-action crew shoots

    No sets, talent or location vans. Screens, illustration and voice — that’s the whole craft.

Everything else in B2B software: send it. Or ring (213) 564-1506.

Reply in studio hours

Where the work happens

Made on Pinto Point Place, Spring, Texas

North of Houston, on a residential street quiet enough to record a scratch voiceover at noon.

Most clients never visit, and that is fine — a kickoff is thirty minutes on a screen share wherever your team happens to be. But if you’re in the Houston area and would rather watch your rough cut on our monitor than on a laptop in an airport, ring ahead and we’ll put a pot of coffee on.

Studio hours

Opening hours
Mon–Thu8am–6pm
Friday8am–2pm
Sat–SunRendering, not answering

The studio

167 Pinto Point Place
Spring, TX 77389
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Brief the studio · from $450